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Manager's Guide to Excellence in Public Relations and Communication Management

Hoofdkenmerken

Auteur:	Dozier, David M.; Grunig
Titel:	Manager's Guide to Excellence in Public Relations and Communication Management
Uitgever:	Taylor & Francis Inc
ISBN:	9780805818093
Serie:	Routledge Communication Series
Land van oorsprong:	United States
Prijs:	€ 232.50
Verschijningsdatum:	01-07-1995
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Organizational theory & behaviour

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	270
Hoogte mm.:	229
Breedte mm.:	152
Gewicht gr.:	635

Inhoud:

This text reports the findings of a study of public relations and communications management. The study identifies three spheres of communication excellence: the inner sphere of communication excellence; shared expectations of top communicators; and organizational culture.