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Personalities and Products A Historical Perspective on Advertising in America

Hoofdkenmerken

Auteur:	Applegate, Edd C.
Titel:	Personalities and Products A Historical Perspective on Advertising in America
Uitgever:	Bloomsbury Publishing Plc
ISBN:	9780313303647
Serie:	Contributions to the Study of Mass Media and Communications
Land van oorsprong:	United States
Prijs:	€ 107.30
Verschijningsdatum:	21-01-1998
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Advertising

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	192
Hoogte mm.:	226
Breedte mm.:	148
Dikte mm.:	11
Gewicht gr.:	380

Inhoud:

The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.