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Modeling Markets Analyzing Marketing Phenomena

Hoofdkenmerken

Auteur:	Leeflang, Peter S.H.;
Titel:	Modeling Markets Analyzing Marketing Phenomena
Uitgever:	Springer-Verlag New York Inc.
ISBN:	9781493940875
Serie:	International Series in
Editie:	Softcover reprint of the original 1st ed. 2015
Land van oorsprong:	United States
Prijs:	€ 133.09
Verschijningsdatum:	23-08-2016
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Sales & marketing
Geillustreerd:	40 Tables, black and white; 1 Illustrations, color; 42 Illustrations, black and white; XIV, 408 p. 43 illus., 1 illus. in color.

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	408
Hoogte mm.:	235
Breedte mm.:	155
Gewicht gr.:	869

Inhoud:

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.