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Merchants and Manufacturers Studies in the Changing Structure of Nineteeth Century Marketing

Hoofdkenmerken

Auteur:	Porter, Glenn; Livesay
Titel:	Merchants and Manufacturers Studies in the Changing Structure of Nineteeth Century Marketing
Uitgever:	Ivan R Dee, Inc
ISBN:	9780929587103
Land van oorsprong:	United States
Prijs:	€ 22.34
Verschijningsdatum:	01-08-1989
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Sales & marketing

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	272
Hoogte mm.:	216
Breedte mm.:	140
Dikte mm.:	21
Gewicht gr.:	336

Inhoud:

A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. âNo one has so carefully delineated the transition from the old mercantile to the new industrial world.ââChoice.