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Measuring the Impact of Social Media on Business Profit & Success A Fortune 500 Perspective

Hoofdkenmerken

Auteur:	Li, Cong; Stacks, Don
Titel:	Measuring the Impact of Social Media on Business Profit & Success A Fortune 500 Perspective
Uitgever:	Peter Lang Publishing Inc
ISBN:	9781433125782
ISBN boekversie:	9781453915905
Editie:	New ed
Land van oorsprong:	United States
Prijs:	€ 47.16
Verschijningsdatum:	24-07-2015
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Business & management

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	170
Hoogte mm.:	152
Breedte mm.:	225
Dikte mm.:	19
Gewicht gr.:	262

Inhoud:

Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companiesâ social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.