VU Boekhandel

Strategic Customer Management Integrating Relationship Marketing and CRM

Hoofdkenmerken

Auteur:	Payne, Adrian
Titel:	Strategic Customer Management Integrating Relationship Marketing and CRM
Uitgever:	Cambridge University Press
ISBN:	9781107649224
Land van oorsprong:	United Kingdom
Prijs:	€ 69.60
Verschijningsdatum:	28-03-2013
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Customer services
Geillustreerd:	4 Tables, black and white; 91 Halftones, unspecified; 67 Line drawings, unspecified
Dewey code:	658.812

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	542
Hoogte mm.:	246
Breedte mm.:	189
Dikte mm.:	25
Gewicht gr.:	1046

Inhoud:

The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.