VU Boekhandel

Marketing Research International Student Version

Hoofdkenmerken

Auteur:	Aaker, David A.; Kumar, V.
Co Auteur:	George S. Day
Titel:	Marketing Research International Student Version
Uitgever:	John Wiley & Sons Inc
ISBN:	9781118321812
Editie:	11th Edition
Land van oorsprong:	United States
Prijs:	€ 63,87
Verschijningsdatum:	04-12-2012
Bericht:	Niet leverbaar - uitverkocht

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Business & management
Dewey code:	658.83

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	662
Hoogte mm.:	254
Breedte mm.:	204
Dikte mm.:	24
Gewicht gr.:	1418

Inhoud:

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.