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Social Communication in Advertising Consumption in the Mediated Ma

Hoofdkenmerken

Auteur:	Leiss, William; Kline
Co Auteur:	Jacqueline Botterill
Redacteur:	Leiss, William
Titel:	Social Communication in Advertising Consumption in the Mediated Ma
Uitgever:	Taylor & Francis Ltd
ISBN:	9780415966764
Vervangend ISBN:	9781138094567
Editie:	3 New edition
Land van oorsprong:	United Kingdom
Prijs:	€ 53.23
Verschijningsdatum:	18-10-2005
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Undergraduate
Categorie:	Advertising
Geillustreerd:	85 Halftones, black and white; 17 Tables, black and white; 101 Illustrations, black and white
Dewey code:	659.1042

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	696
Hoogte mm.:	153
Breedte mm.:	230
Dikte mm.:	34
Gewicht gr.:	930

Inhoud:

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society.