VU Boekhandel

Sport, Culture and Advertising Identities, Commodities and the Politics of Representation

Hoofdkenmerken

Auteur:	Andrews, David L.
Redactie:	Andrews, David L. (University of Maryland, USA)
Redacteur:	Jackson, Steven J.
Titel:	Sport, Culture and Advertising Identities, Commodities and the Politics of Representation
Uitgever:	Taylor & Francis Ltd
ISBN:	9780415339926
Land van oorsprong:	United Kingdom
Prijs:	€ 89.39
Verschijningsdatum:	25-11-2004
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Sports & outdoor recreation
Dewey code:	306.483

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	288
Hoogte mm.:	158
Breedte mm.:	234
Dikte mm.:	18
Gewicht gr.:	442

Inhoud:

A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sports as well as cases where sport and 'fitness' lend their perceived positive imagery to a wide range of consumer goods.