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Citizen Brands Putting Society at the Heart of your Business

Hoofdkenmerken

Auteur:	Willmott, Michael
Titel:	Citizen Brands Putting Society at the Heart of your Business
Uitgever:	John Wiley & Sons Inc
ISBN:	9780471492122
Land van oorsprong:	United States
Prijs:	€ 66.71
Verschijningsdatum:	23-04-2001
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Sales & marketing management
Dewey code:	658.827

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	272
Hoogte mm.:	238
Breedte mm.:	160
Dikte mm.:	22
Gewicht gr.:	510

Inhoud:

Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls "Citizen Brands" will be more commercially successful than those that do not take on board societal trends.