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Service Business Development Strategies for Value Creation in Manufacturing Firms
Hoofdkenmerken
Auteur: Fischer, Thomas
Titel: Service Business Development Strategies for Value Creation in Manufacturing Firms
Uitgever: Cambridge University Press
ISBN: 9781107652071
Land van oorsprong: United Kingdom
Prijs: € 64.50
Verschijningsdatum: 06-03-2014
Bericht: Langere levertijd (2-3 weken)
Inhoudelijke kenmerken
Categorie: Manufacturing industries
Geillustreerd: 41 Tables, black and white; 61 Line drawings, unspecified
Dewey code: 658.4012
Technische kenmerken
Verschijningsvorm: Paperback / softback
Paginas: 320
Hoogte mm.: 230
Breedte mm.: 154
Dikte mm.: 23
Gewicht gr.: 498
 

Inhoud:

Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
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