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Direct Mail Solution A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

Hoofdkenmerken

Auteur:	Simpson, Craig; Kennedy, Dan
Titel:	Direct Mail Solution A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
Uitgever:	Entrepreneur Press
ISBN:	9781599185187
Land van oorsprong:	United States
Prijs:	€ 24.78
Verschijningsdatum:	13-02-2014
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Small businesses & self-employed
Geillustreerd:	Illustrations
Dewey code:	658.872

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	228
Hoogte mm.:	152
Breedte mm.:	230
Dikte mm.:	14
Gewicht gr.:	332

Inhoud:

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that.