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Brick by Brick How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Hoofdkenmerken
Auteur: Breen, Bill; Robertson, David
Titel: Brick by Brick How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Uitgever: Cornerstone
ISBN: 9781847941176
Land van oorsprong: United Kingdom
Prijs: € 22.34
Verschijningsdatum: 06-03-2014
Bericht: Leverbaar
Inhoudelijke kenmerken
Categorie: History of specific companies / corporate history
Dewey code: 338.768872
Technische kenmerken
Verschijningsvorm: Paperback / softback
Paginas: 320
Hoogte mm.: 199
Breedte mm.: 130
Dikte mm.: 21
Gewicht gr.: 244
 

Inhoud:

What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth.
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