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Measuring the Success of Sales Training A Step-by-Step Guide for Measuring Impact and Calculating ROI

Hoofdkenmerken

Auteur:	Phillips, Patricia Pulliam;
Titel:	Measuring the Success of Sales Training A Step-by-Step Guide for Measuring Impact and Calculating ROI
Uitgever:	American Society for Training
ISBN:	9781562868598
Land van oorsprong:	United States
Prijs:	€ 40,03
Verschijningsdatum:	11-04-2013
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Sales & marketing management
Geillustreerd:	Illustrations

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	264
Hoogte mm.:	177
Breedte mm.:	254

Inhoud:

From renowned ROI experts Jack and Patricia Phillips, this latest collection outlines how to measure the return-on-investment (ROI) of sales training programs and provides real-life case studies that demonstrate how to apply the principles of the ROI Methodology when evaluating these programs.