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\u003cp\u003e\u003cb\u003eGuides aspiring entrepreneurs through the process of starting a new venture in today's economy\u003c/b\u003e \u003cp\u003e\u003ci\u003eEntrepreneurship\u003c/i\u003e is an essential resource for both undergraduate and MBA courses on new venture creation. With a focused \"hands-on\" learning approach, this leading textbook integrates contemporary cases, practical examples, and foundational theory in a single volume. Student-friendly chapters explain each step of the entrepreneurial process, including idea generation, prototyping, opportunity evaluation, business model development, team building, marketing, financial forecasting, legal and tax considerations, and much more. \u003cp\u003eNow in its sixth edition, \u003ci\u003eEntrepreneurship\u003c/i\u003e is thoroughly updated to reflect today's business environment. Entirely new material on Artificial Intelligence (AI) and digital marketing is accompanied by new examples and case studies of entrepreneurs facing issues in the real world. Throughout this edition, the authors provide timely insights on engaging with new ventures as investors, bankers, accountants, lawyers, vendors, customers, and employees. \u003cp\u003eDelving into the real-world trials and tribulations of entrepreneurs in the US and around the world, \u003ci\u003eEntrepreneurship, Sixth Edition,\u003c/i\u003e remains the go-to textbook for upper-level undergraduate business, management, and entrepreneurship majors, MBA students, early-career business professionals, and general readers wanting to understand what it takes to create a new venture in the modern business landscape. |
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