Inhoudsopgave:
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\u003cp\u003e\u003cb\u003eThe power of corporate thought leadership, finally quantified through expansive rigorous empirical research\u003c/b\u003e\u003c/p\u003e \u003cp\u003e\u003ci\u003eThe ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart\u003c/i\u003eáreveals the findings of rigorious research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives--half CEOs, half CFOs, CSCOs, CTOs and CIOs--to ask about their consumption of thought leadership content and the influence it has on their business purchase decisions and investments, as well as the use of generative AI in the production and consumption of thought leadership. The book also includes tools such as an \u0026ldquo;value calculator\u0026rdquo; that empowers every reader to assess the potential return for their specific organization.\u003c/p\u003e \u003cp\u003eThis book reveals the surprising findings of the research and answers questions, such as:\u003c/p\u003e \u003cul\u003e \u003cli\u003eHow many people consume thought leadership and in what form?\u003c/li\u003e \u003cli\u003eHow many CEOs and executives say they have made a purchase decision?\u003c/li\u003e \u003cli\u003eHow much corporate spending is driven by thought leadership?\u003c/li\u003e \u003cli\u003eHow are organizations that produce thought leadership materials perceived and how are they rewarded?\u003c/li\u003e \u003c/ul\u003e \u003cp\u003e\u003ci\u003eThe ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart\u003c/i\u003eáis an essential read for all business leaders seeking to finally understand the true business value of thought leadership initiatives.\u003c/p\u003e |
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