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The author of The Watchmanâs Rattle âhas done it again. On the Verge shows how predictive technologies and science are redefining modern leadershipâ (George Mitchell, former Senate Majority Leader).  âThere can be no greater advantage than certainty of the future. Not in nature. Not in business. Not in governance.â So begins Rebecca Costaâs much-awaited exploration of foresight: âthe crowning achievement of human ambition.â According to Costa, advances in Big Data, predictive analytics, genomics, artificial intelligence, and other breakthroughs have made it possible to pinpoint future results with mind-blowing accuracyâcracking the door to what Costa calls predaptation: the ability to adapt before the fact. Never before has the information needed to avert danger, get the jump ahead of others, or prepare for the inevitable been so clearly within grasp.  Through fascinating real-life examples, Costa reveals how technology has brought nations, businesses, and individuals to the edge of clairvoyance. Yet, our ability to act on foreknowledge often falls shortâcausing leaders to squander the advantage of preemption. To counteract this failure, Costa illuminates 12 principles of adaptation, and predaptation, used to succeed in fast-moving environments. In the spirit of the best in popular science, On the Verge is a landmark examination of big-picture forces affecting society today. Costaâs unique sociobiological perspective, combined with her ability to blend humor, breaking science, and insightful personal stories, distinguishes her as one of the most important thought leaders of our time.  âIf you have an insatiable curiosity about the impact of innovation on our world ahead and how the future can be manipulated, you will love this book.ââJohn Sculley, former CEO of Apple and President of Pepsi-Cola |
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