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Marketing Competences and Strategic Flexibility in China
Hoofdkenmerken
Auteur: Y. Wang; R. Li-Hua
Titel: Marketing Competences and Strategic Flexibility in China
Uitgever: Springer Nature
ISBN: 9780230288607
ISBN boekversie: 9780230013506
Prijs: € 107.90
Verschijningsdatum: 01-12-2006
Inhoudelijke kenmerken
Categorie: General
Taal: English
Imprint: Palgrave Macmillan
Technische kenmerken
Verschijningsvorm: E-book
 

Inhoudsopgave:

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
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