\u003cbody\u003e\n\u003cp\u003eMarketing: Essentials is written to provide a basic understanding and appreciation for marketing. Dr. Clow's extensive business experience offers compelling examples and valuable perspectives. Dr. Lascu's international heritage and experience provides a higher level of understanding of marketing within the global environment. These two veteran authors have once again teamed up to provide an informative and readable text based on current theory.\u003cp/\u003e
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