Inhoudsopgave:
|
Are you getting your moneyâs worth out of Google Analytics? Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your libraryâs web presence spans multiple platforms. In this issue of Library Technology Reports, experienced trainers Farney and McHale point you to the high-payoff priorities, with specific advice on such topics as\nHow to implement Google Analytics in common content management systems, OPACs, discovery layers, and institutional repositories\nCross-domain tracking, including guidance on when and how to combine or separate data across multiple domains or subdomains\nIdentifying your websiteâs purpose and using Goal Reports to measure results\nUsing filters to exclude activity by library staff from your data\nUsing event tracking to get data on use of PDFs, video player widgets, and other non-HTML objects\nSample easy-to-implement HTML code is included in this issue, making it even more valuable. |
nl
en