This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. \u003cp\u003eThis is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it\u0026#8212;to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work.\u003c/p\u003e \u003cp\u003eLeaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary:\u003c/p\u003e \u003cul\u003e \u003cli\u003eBusiness newspapers decrying the state of capitalism.\u003c/li\u003e \u003cli\u003eOnce-innovative companies struggling to save off senescence.\u003c/li\u003e \u003cli\u003eNext gen employees shunning blue chips for social start-ups.\u003c/li\u003e \u003cli\u003eCorporate miscreants getting pilloried in the blogosphere.\u003c/li\u003e \u003cli\u003eEntry barriers tumbling in what were once oligopolistic strongholds.\u003c/li\u003e \u003cli\u003eHundred year-old business models being rendered irrelevant overnight.\u003c/li\u003e \u003cli\u003eNewbie organizations crowdsourcing their most creative work.\u003c/li\u003e \u003cli\u003eNational governments lurching towards bankruptcy.\u003c/li\u003e \u003cli\u003eInvestors angrily confronting greedy CEOs and complacent boards.\u003c/li\u003e \u003cli\u003eNewly omnipotent customers eagerly wielding their power.\u003c/li\u003e \u003cli\u003eSocial media dramatically transforming the way human beings connect, learn and collaborate.\u003c/li\u003e \u003c/ul\u003e \u003cp\u003eObviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to...\u003c/p\u003e \u003cul\u003e \u003cli\u003emove from defense to offense\u003c/li\u003e \u003cli\u003ereverse the tide of commoditization\u003c/li\u003e \u003cli\u003edefeat bureaucracy\u003c/li\u003e \u003cli\u003eastonish their customers\u003c/li\u003e \u003cli\u003efoster extraordinary contribution\u003c/li\u003e \u003cli\u003ecapture the moral high ground\u003c/li\u003e \u003cli\u003eoutrun change\u003c/li\u003e \u003cli\u003ebuild a company that's truly fit for the future\u003c/li\u003e \u003c/ul\u003e \u003cp\u003eConcise and to the point, the book will inspire you to rethink your business, your company and how you lead.\u003c/p\u003e
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