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Hoofdkenmerken

Auteur:	Mahoney, James
Titel:	Strategic Communication and the 2022 Australian Federal Election Campaign A Brutal Business
Uitgever:	Taylor & Francis Ltd
ISBN:	9781032459592
ISBN boekversie:	9781000983890
Land van oorsprong:	United Kingdom
Prijs:	€ 230.95
Verschijningsdatum:	13-10-2023
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Political campaigning & advertising
Geillustreerd:	9 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	168
Hoogte mm.:	234
Breedte mm.:	156
Gewicht gr.:	453

Inhoud:

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.