VU Boekhandel

Customer Relationship Management Concepts, Applications and Technologies

Hoofdkenmerken

Auteur:	Prior, Daniel D.; Buttle
Titel:	Customer Relationship Management Concepts, Applications and Technologies
Uitgever:	Taylor & Francis Ltd
ISBN:	9781032247441
ISBN boekversie:	9781000965834
Editie:	5 ed
Land van oorsprong:	United Kingdom
Prijs:	€ 99,82
Verschijningsdatum:	23-01-2024
Bericht:	Leverbaar

Inhoudelijke kenmerken

Categorie:	Computer science
Geillustreerd:	36 Tables, black and white; 58 Line drawings, color; 6 Halftones, color; 64 Illustrations, color

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	346
Hoogte mm.:	246
Breedte mm.:	189
Dikte mm.:	21
Gewicht gr.:	718

Inhoud:

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.