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Hoofdkenmerken

Auteur:	Prior, Daniel D.
Titel:	B2B Customer Engagement Strategy An Introduction to Managing Customer Experience
Uitgever:	Springer International
ISBN:	9783031234088
ISBN boekversie:	9783031234095
Editie:	1st ed. 2023
Land van oorsprong:	Switzerland
Prijs:	€ 89.39
Verschijningsdatum:	04-04-2023
Bericht:	Leverbaar

Inhoudelijke kenmerken

Categorie:	Customer services
Geillustreerd:	1 Illustrations, color; 8 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	226
Hoogte mm.:	154
Breedte mm.:	236
Dikte mm.:	17
Gewicht gr.:	382

Inhoud:

This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities â customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.