VU Boekhandel

Business-to-Business Marketing How to Understand and Succeed in Business Marketing in an Emerging Africa

Hoofdkenmerken

Auteur:	Owusu, Richard; Hinson
Titel:	Business-to-Business Marketing How to Understand and Succeed in Business Marketing in an Emerging Africa
Uitgever:	Taylor & Francis Ltd
ISBN:	9780367201470
ISBN boekversie:	9780429535413
Land van oorsprong:	United Kingdom
Prijs:	€ 87.90
Verschijningsdatum:	18-05-2021
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Sales & marketing
Geillustreerd:	33 Line drawings, black and white; 33 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	284
Hoogte mm.:	183
Breedte mm.:	260
Dikte mm.:	26
Gewicht gr.:	764

Inhoud:

Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context.