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Localizing Global Marketing Strategies Emerging Research and Opportun

Hoofdkenmerken

Auteur:	Harvey, Janell NaKia
Titel:	Localizing Global Marketing Strategies Emerging Research and Opportun
Uitgever:	Business Science Reference
ISBN:	9781799809579
Land van oorsprong:	United States
Prijs:	€ 212.96
Verschijningsdatum:	25-10-2019
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Sales & marketing

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	140
Hoogte mm.:	254
Breedte mm.:	178

Inhoud:

Presents innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. The book highlights a range of topics, including branding, consumer management, and joint ventures.