VU Boekhandel

Managing Startup Enterprises in Emerging Markets Leadership Dynamics and Marketing Strategies

Hoofdkenmerken

Auteur:	Rajagopal, Ananya
Titel:	Managing Startup Enterprises in Emerging Markets Leadership Dynamics and Marketing Strategies
Uitgever:	Springer Nature Switzerland AG
ISBN:	9783030281540
ISBN boekversie:	9783030281557
Editie:	2020 ed.
Land van oorsprong:	Switzerland
Prijs:	€ 67.04
Verschijningsdatum:	23-10-2019
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Sales & marketing
Geillustreerd:	2 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	182
Hoogte mm.:	210
Breedte mm.:	148

Inhoud:

This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth.