VU Boekhandel

Professional Services Marketing Strategy and Tactics

Hoofdkenmerken

Auteur:	Winston, William; Crane
Titel:	Professional Services Marketing Strategy and Tactics
Uitgever:	Taylor & Francis Inc
ISBN:	9781560242413
Land van oorsprong:	United States
Prijs:	€ 75,98
Verschijningsdatum:	20-01-1993
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Sales & marketing

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	146
Hoogte mm.:	212
Breedte mm.:	152
Gewicht gr.:	270

Inhoud:

This text provides an introduction to the major issues and concepts in professional service marketing, as well as strategic guidance to professionals new to marketing. The author outlines the characteristics and difficulties involved in managing and marketing professional services.