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Key Debates in the Translation of Advertising Material Special Issue of the Translator (Volume 10/2, 2004)

Hoofdkenmerken

Auteur:	Adab, Beverly; Valdes
Titel:	Key Debates in the Translation of Advertising Material Special Issue of the Translator (Volume 10/2, 2004)
Uitgever:	St Jerome Publishing
ISBN:	9781900650809
Land van oorsprong:	United Kingdom
Prijs:	€ 70.02
Verschijningsdatum:	11-11-2004
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Advertising

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	222
Hoogte mm.:	234
Breedte mm.:	156
Gewicht gr.:	500

Inhoud:

Much has been written about the marketing aspects of promotional material in general, and several scholars have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre