VU Boekhandel

Advertising Creative - International Student Edition Strategy, Copy, and Design

Hoofdkenmerken

Auteur:	Altstiel, Tom; Grow, Jean M.
Titel:	Advertising Creative - International Student Edition Strategy, Copy, and Design
Uitgever:	SAGE PUBLICATIONS INC
ISBN:	9781544370361
Editie:	5 Revised edition
Land van oorsprong:	United States
Prijs:	€ 105,15
Verschijningsdatum:	19-06-2019
Bericht:	Leverbaar

Inhoudelijke kenmerken

Leesniveau:	Tertiary Education (US: College)
Categorie:	Advertising

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	456
Hoogte mm.:	214
Breedte mm.:	275
Dikte mm.:	25
Gewicht gr.:	1034

Inhoud:

Focusing on the key principles and practical information of advertising that students and working professionals can use, the new edition continues to weave discussion about digital messaging through every chapter.