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Auteur:	Dearlove, Des
Titel:	Unauthorized Guide to Doing Business the Richard Branson Way 10 Secrets of the World's Greatest Brand Builder
Uitgever:	John Wiley and Sons Ltd
ISBN:	9780857080615
Editie:	3 ed
Land van oorsprong:	United Kingdom
Prijs:	€ 14.89
Verschijningsdatum:	19-03-2010
Bericht:	Leverbaar

Inhoudelijke kenmerken

Categorie:

Management & management techniques

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	176
Hoogte mm.:	216
Breedte mm.:	135
Dikte mm.:	12
Gewicht gr.:	228

Inhoud:

Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services.