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Current Research on Gender Issues in Advertising

Hoofdkenmerken

Auteur:	Taylor, Charles R.
Redactie:	Taylor, Charles R.
Redacteur:	Zotos, Yorgos C.
Titel:	Current Research on Gender Issues in Advertising
Uitgever:	Taylor & Francis Inc
ISBN:	9780815380207
Land van oorsprong:	United States
Prijs:	€ 238.40
Verschijningsdatum:	06-02-2018
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Advertising

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	146
Hoogte mm.:	180
Breedte mm.:	251
Dikte mm.:	17
Gewicht gr.:	426

Inhoud:

This book extends the research on gender stereotypes in advertising, highlighting the attitude towards sex and nudity; women in decorative roles; the changing roles of women and men in advertising; and the views of those who design ad campaigns. This book was first published as a special issue of the International Journal of Advertising.